Communication Hub: Не дай русскому!
How to evoke a response from world media without million dollars budgets? Ekonomika Communication Hub got wise to viral effect of sex subject. We initiated campaign “Don’t give it to a Russian”. But “don’t give it up” slogan is much more elastic that means: Don’t give Crimea to a Russian! Don’t give the Russian seize your country! Don’t give the Russian win! $100, 20 T-shirts, 3 amateur models, 5 days - 100 overseas publications. We’ve met the whole world’s eye to a serious problem through provocative humor!